Case study · E-commerce
Ru Antique Jewellery: wear the stone.
An online store for a handmade natural gemstone jewellery brand, built around one idea: wear the stone, carry the meaning.
Visit live site- Ru Antique Jewellery
- Client
- Client project
- Type
- UI/UX design and development
- Scope
- Shopify
- Platform
Handmade, one piece at a time.
Ru Antique Jewellery makes natural gemstone jewellery for everyday wear. Every piece is made by hand, no design is repeated, and custom orders are welcome. The store needed to feel like the jewellery: rich, warm and personal, while still making it easy to browse, trust and buy.
Gold on charcoal, set in serif.
A warm palette lets the stones carry the colour. A decorative mandala motif and a gold logo mark add a crafted feel without competing with the photography.
- Charcoal #1C1A18
- Gold #C5A880
- Terracotta #B5654A
- Champagne #F5E6D0
- Warm white #FAF8F5
- EB Garamond for headings
- Inter for interface text
Shop by what you wear.
The home page leads with a clear promise and two actions, then opens into the three main collections: necklaces, bracelets and earrings. The menu also covers pendants, prayer beads and matching sets.
Let the stones lead.
Product photography sits on a clean grid with plenty of space, so colour, texture and detail are the first thing a shopper sees. A sourcing section traces each material to its origin, so authenticity is visible before anyone reaches the checkout.
- Burma: ruby and jade
- Madagascar: agate and quartz
- Ethiopia: opal
- Mexico: carnelian
- Italy: coral
- Poland: amber
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